In an effort to boost engagement and click-through rates for advertorials and promotions, I created Investing Outlook from the ground up. This site is designed to be light, clean, and streamlined... everything from the logo and layout, to the fonts. The site is flexible enough to host short articles, longer promotions, multi-page promotions, and videos.
After months of testing, we saw that the Investing Outlook template increased clicks and conversion versus the control format. Hooray for a winner!